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Applied Psychology - Matching Marketing Strategies to Consumer Personalities Alison Course GLOBAL - Digital Certificate

Learn more about matching marketing strategies to consumer personalities. Applied Psychology - Matching Marketing Strategies to Consumer Personalities introduces learners to the psychological a ...

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Product description

Product description

Learn more about matching marketing strategies to consumer personalities.

Applied Psychology - Matching Marketing Strategies to Consumer Personalities introduces learners to the psychological aspects of consumer personality and why consumers generally buy those products/brands whose 'brand personality' matches their own.

Psychological research has shown that a consumer's decision about whether or not to buy a particular brand as well as the timing and place of purchase, the amount purchased, its usage and disposal, are all based on the consumer's personality. Because of this it is of great importance that marketers understand the psychological aspects of consumer personality so that they can devise appropriate marketing strategies to introduce the right product/brand to the right consumer.

The course first introduces you to the nature of personality in general and you will learn about the differences between personality types and personality traits. You will also review aspects of self-concept and self-image and see how these help shape each consumer's personality. Finally, the course introduces theories of personality developed by psychologists and you'll learn how marketers can adapt these theories during the design, development and implementation of marketing strategies.

This course will be of great interest to all marketing professionals who would like to learn more about consumer personality and why understanding this aspect of consumer behavior will help marketers design more effective and efficient marketing strategies.

The following product allows you to obtain a Digital Certificate / Digital Diploma confirming completion of the related e-learning course which serves as a formal proof of your newly gained skills. You will receive it after passing the course assessment with a score of at least 80%.
Step-by-step guide on how to activate this product->  Alison Activation Guide
Languages

Languages

English

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