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GLOBAL version

Discovering and Meeting Market Needs Alison Course GLOBAL - Digital Certificate

Learn how a company should strategically go about researching and developing new products. This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a heal ...

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Product description

Product description

Learn how a company should strategically go about researching and developing new products.

This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this course, she talks about how the company strategically goes about researching and developing new products. The example for the course is researching a market need for dermatological problems such as skin acne that are not being met by existing products.

Kate discusses the value of effective market research and the benefits of using market research techniques such as customer surveys. She demonstrates how infomercials were very successful as a marketing tool in reaching her company’s target audience and how infomercials helped educate their target audience about their skin problems, and opened up new business opportunities for the company. This course will be of great interest to business professionals and entrepreneurs interested in learning more about using marketing techniques to reach targeted audiences, and how to create new business opportunities by reacting to what your customers are saying. At the end of the day, they are the very best advisors.

The following product allows you to obtain a Digital Certificate / Digital Diploma confirming completion of the related e-learning course which serves as a formal proof of your newly gained skills. You will receive it after passing the course assessment with a score of at least 80%.
Step-by-step guide on how to activate this product->  Alison Activation Guide
Languages

Languages

English

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