- 71.69 USD
Learn the principles and practices of effective public relations.
Learn about the practices and theories relevant to the field of public relations by studying the course Diploma in Public Relations. You will study relevant case studies throughout the course as examples of these theories in practice.
This diploma course begins by walking you through the basics of public relations, including the historical origins of the PR field. You will also learn about the importance of strategic public relations practices.
You will be introduced to the organizational theory surrounding public relations, and learn how to differentiate and prioritize both publics and stakeholders. You will also examine the importance of research to PR, and look at the different types of research and data collection.
You will learn about the importance of the RACE process, and look at the practices associated with PR in order to develop a strategic PR plan. You will also examine the ethics, moral analysis, and leadership to public relations, and discuss the best practices to ensure excellent public relations.
This online course will be of great interest to professionals working in the area of public relations, management and communications, and would like to learn more about the practices and theories in PR.
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