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Marketing Management - The Marketing Research Process Alison Course - Digital Certificate

Learn the process for conducting successful marketing research.Marketing Management - The Marketing Research Process teaches you about about different ways marketing research can be approached by an organization in order ...

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Product description

Product description

Learn the process for conducting successful marketing research.

Marketing Management - The Marketing Research Process teaches you about about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions.



The course begins by introducing you to causal research and its different features. It describes about different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling.



Following that, this course will introduce you to the use of questionnaires in marketing research for obtaining information from respondents. You will be introduced to the sampling process and different sampling techniques with their features.



In the end, you will learn about the data collection process, preparation and analysis for marketing research. You will get to know how data is collected and prepared in the marketing research process. This courses also teaches you about hypothesis testing is used in marketing research and different methods of data analysis that can be used in marketing research.



This course will be of great interest to business professionals, marketers and those who want to learn about the marketing research process.

The following product allows you to obtain a Digital Certificate / Digital Diploma confirming completion of the related e-learning course which serves as a formal proof of your newly gained skills. You will receive it after passing the course assessment with a score of at least 80%.
Step-by-step guide on how to activate this product->  Alison Activation Guide

Languages

Languages

English

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