The gaming industry is often seen as a global, borderless market. It’s easy to assume that gaming has become universal with major titles launching around the world and millions of people connected online.

In reality, player behaviour remains strongly shaped by geography.

Although the industry is now worth nearly $200 billion, the success of it looks different in each region of the world. The market is a complex landscape of diverse preferences and platforms and consumption habits. Understanding all these regional differences in no longer optional – it has become essential for everyone operating in the gaming market.

TL;DR

Global Gaming Market 2025 — Regional Sales & Player Trends

The global gaming market may be worth nearly $200 billion, but success looks very different depending on the region. Our 2025 sales data reveals which games truly go global — and which thrive thanks to local tastes.

    • Global winners: Minecraft dominates every analyzed region, while GTA V remains a top seller in nearly all markets, proving the power of evergreen brands.
    • Fast climbers: ARC Raiders shows how new IPs can scale quickly across Europe and North America with the right mix of innovation and visibility.
    • Regional favorites matter: Local hits like Kingdom Come: Deliverance II (Czech Republic) or EA SPORTS FC (Poland & Romania) outperform global titles in their home markets.
    • English-speaking markets: Tactical shooters and social games shine — Ready or Not, Tabletop Simulator, and CoD Black Ops 7 Beta rank highly.
    • Central & Eastern Europe: Strong demand for sports sims and simulators like Farming Simulator and football titles.
    • Western Europe: Action-heavy games such as Battlefield 6, Monster Hunter Wilds, and story-driven titles gain traction.
    • Saudi Arabia: Preference for action, co-op, and classic franchises, with GTA V holding #1 and titles like A Way Out standing out.
    • Genre-wide trends: Football simulators dominate Europe, survival & sandbox games perform globally, and Early Access/betas generate strong pre-launch interest.
    • Market insight: True global hits are rare — most success comes from aligning games with regional culture, genres, and player habits.

This article is based on the analysis of our top-selling games in 2025 in selected regions, combined with insights into player habits and consumption trends, and supplemented with data from Newzoo.com, a trusted industry source. By examining these findings, we uncover surprising trends that will definitely continue to shape the global gaming market.

Global Snapshot – What the Best-Selling Games Reveal

Our analysis of top-selling games across multiple markets shows that only a few titles achieve truly global reach.

Minecraft: Java & Bedrock Edition stands out as the clear leader. It ranks in the top 10 in all 16 analysed countries and holds the number one position in many major markets. Its long-term popularity highlights the value of accessible gameplay and strong community support. It definitely proves that some games succeed regardless of the region.

Another strong position is ARC Raiders, a newer title that has already reached top places in several countries, particularly in Europe and North America. It demonstrates how quickly new games can scale internationally. Also, it shows the importance of innovative titles and their marketing potential.

At the same time, titles such as Schedule I show that unexpected success can emerge across regions, even without dominating the top rankings. The game reaches #3 in Sweden, the Netherlands, and the Czech Republic, while remaining within the top 10 across all other analyzed markets.

Finally, the presence of Grand Theft Auto V in nearly every market confirms that well-established franchises can remain commercially relevant for many years. It appears in the top 10 in 15 of the 16 analyzed countries (absent only in the Czech Republic). It reaches #1 in Saudi Arabia. This consistency highlights the long-term strength of globally recognized brands in the gaming industry.

Summing up, these results suggest that global gaming hits combine broad appeal, long-term engagement, and the ability to adapt to different regional markets.

Regional Differences That Actually Matter

While global hits dominate headlines, regional markets continue to show clear and meaningful differences in player preferences. Understanding these distinctions helps explain why certain titles perform strongly in specific markets, even if they do not lead global rankings.

English-Speaking Countries

In countries such as the US, the UK, Canada, and Australia, Ready or Not holds a strong position, attracting many fans of tactical shooters.

Tabletop Simulator is also performing well, staying in the top 10 in the US, Canada, and Australia.

Additionally, there is a lot of interest in Call of Duty: Black Ops 7 Open Beta, showing that popular FPS series continue to attract a large audience from these regions.

Poland and Romania

In these countries, EA SPORTS FC 25 and EA SPORTS FC 26 (formerly FIFA) continue to dominate the market, and show their strong popularity among football game fans.

Farming Simulator 25 holds a high position in Poland at #5, and also performs well in the Netherlands, reaching #10.

The Czech Republic

The game Kingdom Come Deliverance 2 holds the #2 position, showing strong national pride in this local title.

The original Kingdom Come: Deliverance also remains popular, staying in the top 10 at #6.

Another interesting choice is Golf With Your Friends, which reaches # 5, and seems to be an unusual preference among Czech players.

Germany, France, and Italy

In these countries, there is strong interest in Battlefield 6 and Monster Hunter Wilds, showing that action-focused games remain highly popular among players.

Another notable title is Clair Obscur: Expedition 33, which has reached the top 10.

Saudi Arabia

The gaming market shows some unique characteristics in this country. Grand Theft Auto V holds the #1 position, demonstrating its lasting popularity.

Another notable title is A Way Out, which reaches #8 and attracts players with its cooperative gameplay.

ARK: Survival Evolved also appears in the top 10 at # 9.

Overall, action games, cooperative titles, and classic ones are the most popular genres in this market. Interestingly, many games that are popular in Europe or the US are not as widely played in this market, highlighting these regional differences in player preferences.

Emerging Trends Across Regions

All this recent data shows that player preferences can vary greatly between regions, revealing unique patterns in game popularity.

That’s why we have also analyzed it by looking at different genres across these regions.

Sports Simulators

The dominance of football simulators is the first clear trend that we have noticed. EA SPORTS FC, in particular, clearly dominates the European market.

According to our data, these games are extremely popular in countries such as Poland, Romania, the UK, France, Spain, and Belgium, reflecting football’s strong cultural presence in these regions.

Survival and Sandbox Games

These genres continue to attract a wide audience across various regions. Project Zomboid ranks in the top 10 in 11 countries, showing strong international appeal.

Also Terraria maintains a stable position in many regions, demonstrating its long-term popularity.

In Spain, Rust appears in the top 10 at number 7, making it one of the few markets where the title reaches such a high position.

Evergreen Games

Evergreen games continue to maintain strong popularity long after their initial release. Red Dead Redemption 2 appears in the top charts in 12 countries, showing its lasting appeal across different regions.

Elden Ring is also present in countries like Germany and Sweden, and demonstrates that high-quality titles can remain relevant for many years.

These examples highlight how some games continue to attract players well beyond their launch period.

Beta and Early Access Games

According to the data, we have noticed that Beta and Early Access releases continue to attract significant attention from players around the world. Call of Duty: Black Ops 7 Open Beta holds a very high position in many countries, showing strong interest even before the full release.

Battlefield 6 Open Beta performs well in Australia, which demonstrates regional engagement with major titles at an early stage.

Overall, These examples suggest that Early Access and beta releases can be an effective tool for building visibility and engagement ahead of launch, especially for well-known franchises.

Conclusion

The data shows that geography still affects how games are played, sold, and talked about. Some global hits, like Minecraft and GTA V, succeed in many regions, but most games perform differently depending on local tastes, culture, and platforms.

Action, cooperative, sports, and classic games are popular in specific markets, while survival, sandbox, and Early Access titles show both global potential and regional differences.

For companies in this $200 billion industry, understanding these geographic trends is essential for marketing, targeting, and strategy. The most successful games combine wide appeal with attention to local preferences – and as our data shows, players expect experiences that are tailored to their region or needs.

Are you interested in what the top 10 best-selling games look like in selected regions? Check out our infographic: