Optional purchases are one of the most common monetization models in mobile games. But what exactly are they?
In-app purchases are a key part of modern mobile gaming, but are they essential for an enjoyable experience? And how do they work? Let’s see!
In-App Purchases Meaning in Games
Also known as microtransactions or optional purchases, In-App purchases (IAP) are paid transactions a player can make within their chosen game app. Simply put, they happen when you pay for in-game resources or cosmetics in your favorite mobile game (although this model also occurs in video games on PC and consoles).
What are In-App Purchases?
IAPs are payments made when a player uses a game or app in exchange for in-game currency, resources, items, upgrades, boosts, new levels, ad removal, or cosmetics. This way, players who spend real-world money can gain an advantage or enjoy a more personalized experience. As you may have already guessed, such purchases aren’t necessary to enjoy the game.
Due to this model, developers can release the game for free and earn revenue. Still, many players never make these optional transactions and instead earn their dream consumables by watching ads.
Games with IAP
- Mobile Games
Popular games like Pokémon GO, PUBG Mobile, and Words of Wonders let their players enjoy the game for free with the option to upgrade their experience with such purchases. While these transactions are available at any time, many players never decide to pay a penny to play the game.
- Genshin Impact
Available for free on PC, Xbox, PlayStation, Android, and iOS, Genshin Impact offers optional purchases involving a wide variety of consumables. The most popular ones include extra packs of Genesis Crystals, better rewards, and Primogems.
- Candy Crush
This legendary match-three game strongly encourages its players to make in-app purchases, enhancing the experience. These upgrades include gold bars, extra lives, moves, boosters, and special candies.