It’s part of the game’s Season 2.
Epic has announced the introduction of the Battle Pass for Fortnite Battle Royale. It is similar to what Dota 2 offered with rewards based on how much you play and what level you reach.
Season 2 lasts until February 20 and during that time you” have the chance to fully level up the Battle Pass granting yourself over 60 cosmetic items. Access to the pass costs 950 V-Bucks.
Epic says it will take players about 75 to 150 hours to max the pass’s level. You can speed it up with the in-game currency, of course.