I can certainly get behind that fantastic pun, although lack of ever-pervasive misogyny fueled by pictures of penises is I feel just a lack of commitment to the joke.
So not long ago, Paradox Interactive, the people most likely known to you for their grand strategy games, released the beta version for an app called Tender, in an obvious pun at the dating app Tinder. They call it a “soulmate algorithm” and setting up an account will involve you putting in your type of blood. The app will then match you with appropriate blood types. One assumes AB+s get a whole lot of matches.
It didn’t take long for people to figure out that this may have something to do with Vampire, given that Paradox owns White Wolf, the original publisher for Vampire: The Masquerade RPG. That IP is in something of a weird limbo though right now, as Paradox was rather unhappy with the continuous mishandling of the RPG side of things by the resurrected White Wolf.
Moreover, the Vampire: The Masquerade Bloodlines IP is still owned by Activision, so whatever they’re thinking of developing can’t be a direct sequel to Bloodlines. Also worth noting is the fact that Paradox has little experience in developing a first-person, single character Action-RPG in the vein of Vampire: The Masquerade Bloodlines. The best thing they could claim is publishing the first Pillars of Eternity game, but they reportedly had very little to do with actually developing it.
So that’s where we are right now. If this is an ARG, I recommend trying the app out, if you can (at the time of writing this, attempts at accessing the app’s website result in a 504 error). Who knows, perhaps you’ll get a match near you.
Edit: the website seems to be operational now.