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Marketing Management - Capturing Marketing Insights Alison Course - Digital Certificate

Learn ways in which organizations conduct research in order to aid in their marketing efforts. Learn about how an organization can gain important information that is helpful for making marketing decisions by studying the ...

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Descrição do Produto

Descrição do Produto

Learn ways in which organizations conduct research in order to aid in their marketing efforts. 

Learn about how an organization can gain important information that is helpful for making marketing decisions by studying the course Marketing Management - Capturing Marketing Insights. It’s essential for an organization to gather, sort, analyse, evaluate and distribute information accurately in order to be best informed on how to approach their marketing endeavours.

The course begins by introducing you to the marketing information system and its importance for the marketing decision makers of a company. You will learn about the essential components that make up a marketing information system.

Next, you will learn about different aspects of the marketing research process, marketing decision and marketing research problems and how they fit into the whole process of marketing research. You will also learn about various different types of marketing research, including exploratory research methods and techniques that can be used by an organization in order to gain deeper understanding of issues.

This course will be of great interest to business professionals, marketers and those who want to learn how an organization can capture marketing insights.


The following product allows you to obtain a Digital Certificate / Digital Diploma confirming completion of the related e-learning course which serves as a formal proof of your newly gained skills. You will receive it after passing the course assessment with a score of at least 80%.
Step-by-step guide on how to activate this product->  Alison Activation Guide


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