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Rethinking the Product Development Process Alison Course GLOBAL - Digital Certificate

Learn how to rethink - and optimize - the product development process.This course features Steve Blank who is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also ...

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Product description

Product description

Learn how to rethink - and optimize - the product development process.

This course features Steve Blank who is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering.

In this course he discusses rethinking the product development model so that early stage companies can reduce their overall exposure to risk. You will learn that most start-ups fail because they don’t target the right market or the right customer. Steve Blank explains the customer development process and how successful businesses seek out real customers, ask for their feedback and analyse and fix any problems these customers encounter. He gives advice about not seeking media coverage too soon and also why company founders have been thrown out of their own companies.

This course shows why customer feedback must not be outsourced and why it is important that company founders speak directly to their customers. You will also learn why there shouldn’t be vice presidents in a start-up and what a customer development team is for.

This course will be of great interest to business professionals and entrepreneurs who want to gain greater knowledge and understanding about rethinking the product development model in business start-ups.

The following product allows you to obtain a Digital Certificate / Digital Diploma confirming completion of the related e-learning course which serves as a formal proof of your newly gained skills. You will receive it after passing the course assessment with a score of at least 80%.
Step-by-step guide on how to activate this product->  Alison Activation Guide
Languages

Languages

English

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