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Understanding Data Analysis and Reports in Google Analytics Alison Course GLOBAL - Digital Certificate

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Product description

Product description

This follow-on course takes you deeper into the workings of Google Analytics and provides comprehensive training for marketers and data analysts seeking to understand the core principles of digital analytics and how to improve web site performance through better data measurement. Google Analytics is a service offered by Google that generates detailed statistics about a web site's traffic and sources and it also measures conversions and sales. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. 

In this course you will be guided on how to build an effective measurement plan and what the best practices for collecting actionable data are. You will learn about key digital measurement concepts, terminology and analysis techniques, and the role of reports in Google Analytics, with specific examples for evaluating your digital marketing performance. 

This course will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and to all learners who would like to learn more about Google Analytics.

Languages

Languages

English

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Access the course you have purchased by completing the following steps:1. Visit alison.com and create a free account. https://alison.com/2. When you are logged into your account, navigate to the course here: Understanding Data Analysis and Reports in Google Analytics3. Study the course at your own pace.4. When you have successfully completed the course and passed the course assessment with a score of 80% or higher go to alison.com/shop5. Locate the course in your list of completed courses and add the product you have purchased to your cart using the "Add to Cart" button.6. On the right side panel click "Have a voucher code?" and enter your voucher code.7. Press the "Proceed to Checkout" button.8. Fill out your details in the checkout and complete your order.