About this course:

‘Account management’ is the strategic approach that heavily emphasizes developing and maintaining excellent customerrelations. Account managers serve as the primary point of contact and act as trusted advisors to their clients. Theyproactively identify opportunities, address concerns and work collaboratively to ensure customer satisfaction andsuccess. This course demonstrates the importance of account management programs to an organization. We describe the keyresponsibilities of account managers and establish the need to build healthy customer relationships.

Account Management Fundamentals will take you to journey to master how to maintain your customer relationships anddevelop their business with you in a competitive market.

This course will teach you how top sales companies manage channel partnerships with retailers and resellers by usingsales processes, frameworks, and skill sets. You will also learn how to implement a sales strategy to satisfy the needsof customers and boost customer satisfaction. You will be required to demonstrate your account management abilities inareas ranging from customer care to customer success and critical account management.This course will prepare you as astrategic account manager to convert newly developed client relationships into long-term accounts that will help boththe customer and the business reach long-term goals.

What Will You Learn?

• Define what you need to know about each client and will have the tools to find it
• Analyse the client Decision-Making Process
• Set realistic and challenging goals for each account
• Map out a key account strategy and action plans for current accounts
• List key skills and qualities required to succeed as an account manager
• Explain how to build profitable relationships with customers
• Identify the needs and wants of potential clients
• Evaluate the risk factors involved in selecting a port for your imports
• Recognize possible changes that could affect your business