On Douyin (the Chinese version of TikTok), Diamonds are a virtual reward currency used in the platform’s livestreaming gifting system. Viewers purchase virtual Coins (in Douyin often called 抖币) with real money and use them to send decorative virtual gifts during a live broadcast.
When a creator receives a gift, Douyin automatically converts its value into Diamonds (音浪 in Chinese). Diamonds serve as a measure of a creator’s earnings from gifts. They cannot be purchased directly — instead, they are earned through live audience support.
Creators can later redeem Diamonds into RMB via Douyin’s official withdrawal process, which typically connects to Alipay or a bank account, subject to minimum withdrawal thresholds and platform rules.
Key Features:
- Monetization for Creators – Convert fan support into real income.
- Audience Engagement – Encourage interactive and rewarding livestreams.
- Automatic Conversion – Gifts are seamlessly turned into Diamond currency.
- Transparent Value Tracking – Creator center shows Diamonds and earnings.
- Secure Payouts – Withdraw safely via Alipay or Chinese bank accounts.
- Community Building – Diamonds incentivize loyal viewer support.
- No Direct Purchase – Earn exclusively through streaming and fan gifts.
